vendredi 5 juillet 2013

ZAAD mobile money service in Somaliland

MMU releases a new case study on Telesom’s Zaad mobile money service in Somaliland
 
Comments "Very dynamic mobile money programme analysed by GSMA. Complete survey download available at the end of the article.
 
Extract "Telesom’s ZAAD has possibly the highest activity rate of any mobile money service in the world with the average active ZAAD user transacting 30 times per month or approximately daily. ZAAD represent an evolution in mobile money. Telesom learned from existing services at that time in its neighbouring countries and then tailored these models to suit their own cultural and economic situation."

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