Battle over mobile payments centers on small shops in big countries

 

Comments "Mobile payments are not enough to attract consumers. Added value is the key. Start to build your own loyalty program !"

 

Extract "The added convenience of mobile payments won’t inspire consumers to switch from credit cards in countries where credit cards are widely used, industry observers said at the Mobile Commerce World conference in San Francisco this week. But special offers and services could attract consumers, and small businesses disappointed with current payment systems may be among the first to make the switch, they said."

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