MTN Ghana launches Send Money Home promotion

Comments “This is an example of the kind of incentives the operators can do to promote their Xborder offer. Air time topup has a marginal cost for them. What can do banks in front of this? Offer top up on bank accounts?”

Extract "MTN Ghana, the leading telecoms service provider in voice and data services, has announced a reward package for all customers who send money through MTN Mobile Money. The promotion, dubbed “Send Money Home,” is currently available till 5^thJanuary 2014. "

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Ghana: Airtel Money launches Mr.Money 5-5 promo

Comments "E-commerce, new Xborder functionality, free top up pushed with a dedidated communication, etc. Xmas in advance for Airtel Money user.. Competition is tough in Ghana between operators !"

Extract "Airtel Ghana has unveiled a new and exciting promotion on its Airtel Money platform called Mr. Money 5-5 promo that is set to reward customers for every transaction they make using Airtel Money."

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Ghana: Airtel Ghana Launches Revamped Airtel Money Market

Comments "Despite many added value services proposed by mobile money operators like Aitel, the mobile money market has no taken off yet. Micro insurance, ATM withdrawal, Bank link account… and now e-commerce. But is it really a problem of use cases ?"

Extract "Airtel Ghana has announced the re-launch of its online Airtel Money trade portal, www.airtelmoneymarket.com . This remains one of the platforms where Ghanaians can use Airtel Money online to purchase various digital content such as music, videos and Amazon e-books."

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Understanding Customers for Financial Innovation in Ghana

Comments "Interesting study of the CGAP about the mobile money market in Ghana. Despite a lot of advantages in terms of phone users, literacy rate, GDP, operators did not found the right formula for ma mobile monney take off. An opportunity for other players?"

Extract "The branchless banking market in Ghana is promising but has not gained traction as expected. Even though the main providers have actively brought services to market, mobile money usage is low. Our partner, Tigo Cash, is dynamic and full of new ideas. Yet they are struggling with high numbers of inactive customers just as other operators are. CGAP and Tigo Cash decided to work together in order to better understand what’s preventing Ghanaian customers from actively using mobile money and to develop more compelling offerings that customers in this market would actively use."

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Ghana to interconnect mobile money systems

 

Comments "Ghana Interbank System is one of the first to move to interconnection, but others will follow soon.."

 

Extract "The Ghana Interbank Payment and Settlement System (GhIPSS) has declared plans to interconnect mobile money systems, broadening options for Ghanaians."

 

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Is Ghana Ready for a Cashless Economy?

Ghana, as a developing country in West Africa has taken the initiative to introduce a system where businesses can be done without using physical cash. Bank of Ghana, the regulator of the banking industry through Ghana Interbank, Payment and Settlement Systems (GhiPPS) introduced e-zwich card, where Ghanaians will feel comfortable in using the card to transact businesses rather than physical cash

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