Case Study: Econet Zimbabwe’s big mobile money ambitions

Comment "Interresting case study on a growing mobile money program. At the end of the article you can download the full study"

Extract "EcoCash has leapt off the starting blocks, registering 31% of Zimbabwe’s adult population onto the service in only 18 months on the back of an aggressive field registration effort. What distinguishes Econet’s approach is the level of strategic commitment from the highest levels of management. Econet leadership has housed EcoCash under an entirely separate company with its own governance and funding. "

Link to the full article