Safaricom takes next step with M-PESA agressively targeting merchants

 

 

Comments "Another step for M-Pesa. Also a way to officialize what was already done in the market"

 

Extract "Safaricom has launched Lipa na M-PESA, an extension to it’s successful mobile money service M-PESA. With the new service consumers can buy goods and services at Merchants accepting this payment method. Safaricom’s agressive target is to get 100 000 merchants onboard before end of April 2014. Merchants need to apply via a simple registration process, including getting a special SIM (called a Till), at Safaricom authorized dealers, M-PESA agents or Safaricom Retail Shops."

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