MasterCard: Don't 'copy and paste' mobile money services

Comments "This statement should sound like a evidence but it is good sometime to recall it. A “Copy and Paste” is attractive, especially for large corporate but it is unlikely to succeed in mobile payments. See Why”

Extract "“cut and paste” approach to mobile financial services is unlikely to lead to successful propositions, with services tailored to local markets the preferred option, Zahir Khoja, CEO of Mobile Payment Solutions (MPS), said during this morning’s keynote session."

Link to the full story