The big payoff: Getting customers active at registration

Comment "Everyone who as roll out a mobile money program in an emerging country knows that customer activation is one of the key success. Very good study from Philip Levin (GSMA) on this challenge"

Extract "Low customer activity rates have been a persistent challenge across the mobile money industry. As of June 2012, industry-wide active rates stood at 22%.  The question every operator is asking: How can one increase customer activity and therefore mobile money ARPUs?"

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