Comments "All experts know it. Mobile Payments are not enough to replace plastic. Coupons and loyalty programs are a must have for any new Mobile Payment offer"
Extract "According to Vibes, a mobile marketing technology company, 33 percent of consumers believe mobile wallets can only be used to make payments, while 19 percent still have no clue what mWallets are. The research reveals that consumers want a seamless shopping experience and Vibes confirmed that there is high consumer demand for non-payment features to be integrated with mWallets. Retailers have the opportunity to improve customer attitudes and reach a broader mobile wallet audience if they take advantage of the emerging mobile technology. "
Link to the full strory
Aucun commentaire:
Enregistrer un commentaire