Comment "Very interesting article about the paradox of calling Mobile Money programs that mostly rely on over the counter (OTC) transaction. The author describe the agent network mechanism and challenges. Lots of tips given and a paradox which also exist in African Mobile Money programs"
Extract "Despite the success of these wonderful companies, there is a ‘dirty little secret’ about mobile money in Asia. Perhaps dirty little secret is a touch too controversial, but the reality is that the success of mobile money in Asia has less to do with mobile, and far more to do with agents. In fact, it would be more appropriate to call the business model ‘agent money’, as the success or failure of this part of the value chain is critical to the operation."
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