mercredi 15 janvier 2014

HOW M-PESA INNOVATES NEW BUSINESS MODELS FOR ITS BASE OF THE PYRAMID CUSTOMERS


Comments "Discover how M-Pesa is using the feedback of its user to create new product and bring again innovation in our mobile money world"

Extract "M-Pesa is one of the biggest success stories in the history of serving customers at the economic bottom of the pyramid--the world's poorest. Launched in 2007 by Safaricom, it quickly dominated the cash transfer market, and grew at an astounding rate, capturing more than two-thirds of Kenya's adult population as customers."

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