Comments “This is an example of the kind of incentives the operators can do to promote their Xborder offer. Air time topup has a marginal cost for them. What can do banks in front of this? Offer top up on bank accounts?”
Extract "MTN Ghana, the leading telecoms service provider in voice and data services, has announced a reward package for all customers who send money through MTN Mobile Money. The promotion, dubbed “Send Money Home,” is currently available till 5thJanuary 2014. "
Link to the full story